Top Qualities of a Good Translation

Kristina Temelkova

I am born and raised in Bulgaria, but I'm currently living in Vienna, Austria. Besides content writing, I work as a translator, video editor, and caption writer. At present, I’m also finishing my master’s degree in applied linguistics at the University of Vienna. I speak four languages: Bulgarian, English, German, and Russian.

Oct 13, 2021 | Linguists, Translation

Every client wants a good translation of their content; however, only a few know what are the top qualities of a good translation.

The top qualities of a good translator are being able to fluently speak the languages you are translating, being able to translate between different languages fluently, having a strong understanding of the topic of what you are translating, and being able to translate without changing the meaning of what is being said.

While a good translation is a somewhat indefinite concept, one thing is for sure: a good translation requires a good translator.

Communication is central to the production of quality output. But, of course, communication is two-sided, meaning that both the client and the translator should actively participate in exchanging ideas.

A good translator will always attentively listen to their client’s requirements and be open to discussion.

Besides excellent communication skills, a good translator should know the main objectives of a translation, such as an audience, type of the text (e.g., technical or literary), purpose (e.g., inform or inspire), etc. In this way, the translator will successfully do their job.

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Top qualities of a good translation

A good translation service should be fast and reliable and done by certified translators to ensure high-quality output in various languages.

However, this is not enough to evaluate the quality of a translation.

In this blog, we will look at the top qualities of a good translation so that the next time you contact a translator, you will know what to look for!

Here are the top qualities of a good translation:


What sets apart a good human translator from a machine translation engine is accuracy! Humans are second to none in their ability to discern the right word or phrase to achieve a high-quality translation.

Translation Accuracy

But what exactly is accuracy? Accuracy means that the target text (or the final translation) should convey the same meaning as the source text.

Besides meaning, however, the translator has to maintain the tone, style layout, etc. What’s more, there should be no missing words, phrases, or sentences.

Acronyms and rhymes should adapt well. Generally, a mistranslation might have adverse consequences; thus, accuracy is a must!

To fulfil these tasks, translators are required to have an excellent command of their working languages. On top of that, they should have expertise in a specific domain (e.g., technical, multilingual SEO or medical translation).

Accuracy, in turn, means that they are well-acquainted with the peculiarities of the content they translate. Last but not least, they should have a keen eye for detail since we all know the devil is in the minor details.

For instance, if a translator is asked to work on medical documents, they need to have the appropriate medical education or specialization to fulfill the task. What’s more, if they have to translate the content from French to German, for instance, the translator is required to be a native speaker of (or at least be native-like fluent in) German. The domain and the language pair also determine the translation costs.

Also Read: 8 Ways To Overcome Multilingual Translation Challenges As A  Translator


While clarity might seem very similar to accuracy, these are two somewhat different characteristics of a quality translation. Nevertheless, clarity hinges on the translator’s language skills and attention to detail as much as accuracy.

In terms of translation, clarity refers to the easy comprehension of a text. Again, this is a rather vague yet complex term. A precise translation means that the target text should be written well so that the reader can understand its meaning without any difficulty.

On the other hand, accuracy is about the correct translation of the text, while clarity is all about perception.

For instance, complex sentences with many relative or subordinate clauses are very common in the German language. However, in English, this is not the case.

So, to achieve clarity the translator, expected to transform the long sentences in German into shorter ones in English. In this way, the targeted English-speaking audience can easily comprehend the text.

Translators might even be expected to edit the source text before translating it to achieve clarity when working with a poorly written source text. Indeed, any good translator knows that regardless of the source text’s quality, the output’s clarity should be guaranteed.

Also Read: Translation, Transcreation, and Transliteration: What’s the Difference?


One of the most fundamental translation rules says that a translation should not look, sound or read like a translation. Thus, authenticity is a central element of any quality translation.

An authentic translation means that the target text should be well written, and it can be easily confused for original work. In other words, there should be no signs that the target text is a translation of another one.

However, it is not easy to accomplish authenticity. To do so, there should be no mistakes (such as inappropriate words or tone) that might cast doubt on the authenticity of the target text.

For instance, a translator would never translate the German idiom “Ich verstehen nur Bahnhof” literary (“I only understand train station”). Still, instead, they would look for the appropriate equivalent in English – “It’s all Greek to me” would be a suitable English idiom, or they could translate it as “I don’t understand a thing!”.

By finding the equivalent words and phrases in the target language, the translator achieves authenticity. Accuracy, in turn, means that the target audience will never approach the target text as a translation but rather as an original work.

Authenticity is essential in the translation of literary works. A well-translated book or poem will be read as an original work. In fact, there is a ‘Best Translated Book‘ award that was inaugurated in 2008.

Guantanamo (novel)


Indeed, a good translator should be so linguistically adept in their working languages that they know how to transfer the ‘feel’ of the original text. As a result, they can achieve this required level of authenticity.

Also read: 11 Elements To Consider For A Successful Localization Strategy

Appropriate tone and style

The tone of a text refers to the author’s attitude, covertly or overtly, in text. Generally, not every document has a definite style. For instance, legal documents have a relatively neutral tone. In contrast, in literary texts and editorial documents, the author’s attitude is always evident.

The job of the translator, in turn, is to translate it appropriately and as authentically as possible. The translator may require adding some explanations. In other words, if translated literally, the tone of the source text might be offensive to the target audience.

In such instances, the translator needs to either refer to the translation style guide & adapt the style or add elements to make it clear to the audience.

What’s more, a good translator should be aware of the relevant formal aspects when they do a translation, such as the style of the work. Besides the usual formalities such as the logical structure of the text, its form, etc., a good translator should be able to maintain the appropriate content style. For instance, translating a multilingual website.

Tone and style mean they have to use suitable colloquial expressions (e.g., idioms, jargon) if the text style is informal. On the other hand, if they work with literary text such as a poem, a translator must maintain even the rhythm or the rhyme of the piece.

Also Read: What is a Translation Style Guide: Free Template + Examples

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Cultural appropriateness

A good translator should always keep the audience of the target text in mind!

The translated content should be appropriately adapted to the cultural background of its audience. For instance, if the target text is related to foreign traditions or religions that are presumably unfamiliar to the target audience, it is the translator’s job to make sure that all terms are used appropriately.

Cultural Differences in Translation

The translator should look for the appropriate equivalents in the target language or write down notes explaining the matter in detail. When it comes to cultural appropriateness, the translator should ensure that any aspect of the target text will not offend or confuse the reader.

For instance, during the process of game localization, translators must carefully consider the cultural appropriateness of the language terms used in the game to avoid hurting the sentiments of the target audience.

As you can see, accomplishing cultural appropriateness makes the translation process even more complex. This also means that a translator is required to be native-like fluent in two or more languages and know in-depth the culture of both the target and source locales.


Consistency is a must when it comes to any translation! Translation consistency refers to the regular and coherent use of appropriate language, tone, and style throughout the text.

Proofreading & DTP

For instance, if a translator is working on a manual, they have to make sure that they use the appropriate terms, maintain a neutral tone, and adhere to the style required by the client.

In literary translation, consistency is essential. Therefore, the linguist should make sure that they use the appropriate common expressions and idioms, the correct spelling and punctuation throughout the work.

Also Read: Top 10 Translation Companies in India

Contemporary language

Languages are like living creatures, and they never cease to change. Their grammar, vocabulary, spelling – every aspect is changing. Thus, a good translator is always trying to stay up-to-date with their working languages. In this way, they can ensure that they use the appropriate words and expressions when they translate any content.

Contemporary language


This aspect is essential for marketing content. For instance, if a translator is working on a marketing project targeted at younger people, they have to know the contemporary vocabulary of the youth so that they can address the target audience appropriately.

Learning a language has no end since tongues never stop evolving. Thus, translators should be as passionate about learning languages as they are for their job. They have to be eager to learn.

Also Read: Natural Language vs. Constructed Language vs. Artificial Languages 

In conclusion

A good translation is solely dependable on both the translator’s abilities and clear instructions and guides provided by the client.

Besides good expertise in their working languages and area of specialization, several other aspects make a translator suitable; However, if there is a lack of communication between the client and the translator, it is doubtful that the quality of the output will be good.

Always make sure that the translator you work with is willing to communicate openly, has good time management skills, and is, most importantly, a reliable partner.

Are you looking for an accurate, clear, authentic, consistent and culturally appropriate translation? Contact us.

Also read: To Translation Companies in the UK: How To Choose The Best One?

Get your content translated by professional native translators

Milestone helps you seamlessly translate content & localize your website, products, and services for more reach, better conversions, and greater sales.

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