Localized brands get 86% more clicks than sites available only in English.

If your website is only available in English, then you are losing out on customers. If people cannot read the content on your website, they won’t buy your products and services.

According to studies, 40% of users will not buy from websites which are not in their native language. If nothing else, 73% want product reviews in their native language.

The key to attracting international users to your website is to localize your website and translate your content to adapt to the language and culture of your target audience.

The first step towards it is to choose the right localization partner from the various website localization companies.

Why you should localize your website?

Website localization can be a complex and expensive process. However, by partnering with the right website translation company, you can successfully localize your website and reap all the benefits.

Less than 20% of the world understands English, and 57% of consumers consider it a bias when brands don’t offer end-to-end multilingual experiences.

If you want to attract users from across the globe to your website, the easiest way is to reach them in their native language. It also improves your brand image and customer satisfaction and increases brand loyalty.

Translating your website into multiple languages also increases your website traffic and sales, in turn boosting your ROI.

According to studies, businesses that invest in translation are 1.5 times more likely to observe an increase in revenue.

Get started by localizing your website and boosting your returns!

Also read: Best Practices Of Building A Multilingual Website

Choosing the right website localization company

Are you planning to expand your business to different markets?

Do you want to get your website localized in different languages?

Considering the number of website localization companies, it’s difficult to choose the right one according to your requirements.

In this blog, we have curated a list of the top 8 website localization companies and how you can choose the best one for your business.

Also read:  Top 10 Translation Companies In India

3. Stepes

Headquartered in San Francisco, Stepes provide language translation services in over 100 languages across the globe.

They promise fast, easy and affordable website localization services with 100% customer satisfaction.  Their website translation process is about simplicity, speed and scalability and helps hundreds of businesses to reach global consumers quickly and easily.

Along with website localization, Stepes also provide global SEO and global cloud hosting services.

4. GTE Localize

A fast-growing translation and localization agency,  GTE Localize provides professional translation services for all major languages worldwide. They have offices in the United States, Singapore, and Vietnam, and have a network of 1200+ qualified linguists across the globe.

GTE Localize offers budget-saving website translation and promises a lifetime warranty for its website translation services.

Apart from website localization, they offer translation services for documents, software, apps, books, games and more.

Also read: Top Translation Companies In The UK – How to Choose The Right One?

5. Transperfect

With 100+ global offices, Transperfect has been providing language services for over 25 years to businesses worldwide. They have a network of 10000 native translators across the globe and provide services in over 170 languages.

Transperfect has a 4 step website localization process comprising internationalization, localization, testing and search engine optimization.

Other services offered by them include content creation and brand management, global brand management, customer support and more.

6. Day Translations

Day translation aims to help improve worldwide communication through accurate, localized translations, interpretation services, and a wide variety of tailored language solutions for individuals, organizations, and businesses of all sizes.

Whether you are an individual or a business looking for translation services, Day Translations provide professional translation services in over 100+ languages.

They offer website localization services for companies of all sizes and industries. They promise 24 hours assistance and prompt delivery. In addition to website localization, they offer certified translation services, interpretation services, subtitling and more.

Also read: Top 10 Translation Companies In Singapore

7. Mars Translation

Started in 2012, Mars Translation is an ISO 9001:2008 Certified translation company providing translation and localization services across the globe. They have a team of over 5000 translators, and their services are available in 120+ languages.

They promise faster turnaround rates, multi-format support and enhanced user experience. The website localization experts at Mars Translation are not only adept at handling all your web projects, but they are also well aware of the nuances and preferences of the target markets.

Apart from website localization, their services also include eCommerce translation, app localization, video translation and more.

8. Daily Translate

Daily translate works with over 10,000 translators to provide translation and localization services in 100+ languages to businesses across the globe. They promise high-quality, affordable translations delivered within the set deadline.

They professionally translate websites and assist your website or e-commerce platform to translate from one language to multiple languages.

Other services by Daily Translate include document translation, audiovisual translation services, desktop publishing and more.

Also read: Use of Checklist In Translation Projects ( Template included) 

How to choose the right website localization company?

There are several key points to consider when choosing from the various website localization companies to ensure you get the best service possible:

ISO Certification

Look for companies with ISO certification, specifically ISO 17100, which is specific to translation services. These companies have a robust translation process and guarantee quality, accuracy, and on-time delivery.

Also read: 11 Elements To Consider For A Successful Localization Strategy

Connectors and Custom APIs for Continuous localization

You will probably require continuous localization services when localizing your website. Check the agency’s ability to integrate with your system for continuous localization before choosing them.

It is best to choose a website localization company that can integrate your Content Management System with custom connectors for automated and continuous localization. If your website is built on a custom platform, the agency should be able to develop custom APIs to integrate with their translation systems.

Also read: 7 Reasons To Work With A Translation Company On Your Next Project

A Dedicated team and project manager

Consider whether the website localization company assigns a dedicated team to your project with a project manager to ensure a smooth process flow and effective communication.

Native translators

Choose a translation company that only works with native speakers having a minimum of 3-4 years of experience in the subject matter. These translators will have a good understanding of regional nuances and be able to deliver an accurate, customised translation.

Cost

Cost is a major factor to consider, but note that quality and cost often go hand in hand. It is worth spending more on high-quality translations rather than paying for revisions or having to start over. You should also check if the translation agency offers free revisions or reduced rates for repeated segments.

Also read: Reduce Localization Costs: 6 Simple Tried & Tested Ways

Conclusion

To successfully establish your presence and expand in global markets, translation and localization have become inevitable.

Website localization can be an expensive investment with a complex process. However, partnering with a professional translation and localization agency can make the process easier and worth the investment.

All website localization companies have their unique processes, benefits and drawbacks. Using this guide, you can choose a website localization company best suited to your requirements.

Contact us for your website localization project.

Also read: Localization and Translation Cost : Breakdown Of Factors Involved