Did you know that Hindi taglines help brands create a huge buzz in the Indian market?
A great brand tagline or slogan captures its persona and distinguishes it from competitors
It helps consumers answer the question–
“Why should I choose your company?”
If done right, a catchy tagline addresses the following important factors –
- Increases brand awareness
- Improves subconscious brand recall by consumer
- Becomes an integral part of the brand or a category of a brand
- Resonate with local audiences, thereby giving the company an edge compared to global brands.
In the past few decades, we have noticed that domestic and international brands have deliberately practiced the use of Indianised taglines. They use the major local language spoken in the country of their target audience.
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10 big brands with Hindi taglines
Hero MotoCorp
An Indian motorbike and scooter company, Hero MotoCorp is the largest two-wheeler manufacturer in the world. This 36-year-old company has an annual turnover of 4.9 billion USD as of 2019.
Hero MotoCorp has been successful in localizing the brand image to a significant level given its Indian target audience.
Some of its Hindi tag-lines:
“Hum Main Hai Hero”
“Desh Ki Dhadkan”
Also read: 11 Elements To Consider For A Successful Localization Strategy
Pepsi
PepsiCo is a USA-based 127-year-old company.
It made its entry in India in the year 1988 and began wide-scale production in the year 1990.
One of their famous localized brand taglines – “Youngistan ka Wow“ targets the youth culture of India.
Other Hindi-English taglines include:
“Har Ghoont Mein Swag”
“Jaisa Mood Waisi Pepsi”
Mountain Dew
Another product manufactured by Pepsico with their Hindi tagline “Dar ke aage Jeet hai” has been very successful in targeting the local audience who loves adventure and thrill, hikers, sports and triathlon competition lovers.
Connect With Your Customers In Their Native Language
Milestone helps you seamlessly translate content & localize your website, products, and services for more reach, better conversions, and greater sales. Get in touch with us for a special discount.
Fevicol
A product of Pidilite Industries limited, Fevicol is a brand of adhesives known it’s creative advertising. One of their famous localized taglines – “Wahi mazboot jod, paani mein bhi”.
Another famous one is “Jode rakhe, hamesha”
Limca
Primarily manufactured in India and parts of US, a carbonated drink from The Coca – Cola Company, Limca generates most of its revenue from India.
Over the years, they have used many Hindi taglines like – “Fresh Ho Jao”, “ Doobo Taazgi Mein” and “ Chadha le taazgi”.
Also read:
Xiaomi
This Chinese company entered the Indian market with its smartphones in 2015 with an e-commerce approach.
Since then Xiaomi has grabbed a major market share in India and grabbed the title of highest selling smartphone company in the world.
Apart from highly localized marketing campaigns, they have also used Hindi taglines like – “Smart Desh ka Smartphone” which successfully grabbed the imagination of Indian consumers.
Also read: 6 Reasons Why Mobile App Localization Matters For Global Success
Cadbury Dairy Milk
A brand from the chocolate manufacturer Cadbury is extremely popular not only amongst all age groups in India but also in other countries.
They too have not lagged when it comes to using localized Hindi Taglines in India like – “Swad Zindagi ka” and the most famous one “kuch meetha ho jaye”
Lifebuoy
“ Lifebuoy hai Jahan, Tandurusti hai waha“, a Hindi tagline from Lifebuoy, a brand by Unilever has made its way to every Indian household.
A few of their other taglines include – “Kitanu Se Asardar Suraksha”, “Lifebuoy Karo Na “ and “Aaj Lifebuoy se nahaya kya”.
Asian Paints
A hugely successful Indian multinational paint company, Hindi tagline “Har Ghar kuchh kehta hai“ got huge recognition and made Asian paint famous.
LIC
All the people amidst different household incomes recognize Life Insurance Corporation of India by their localized tagline “Zindagi ke saath bhi, Zindagi ke bad bhi”.
They have been successful to educate Indians to invest and secure their life with insurance and other cover guarantees.
Conclusion
These 10 big brands with Hindi taglines showcase the power of language in connecting with a diverse and vast audience in India. By adopting Hindi taglines, brands are able to resonate more deeply with their target market, evoking a sense of familiarity and trust.
This approach highlights the importance of crafting brand taglines that align with cultural values, ensuring that businesses not only communicate effectively but also build a strong emotional bond with their consumers. As more brands continue to embrace local languages, the trend of using Hindi taglines is likely to grow, cementing its role in successful marketing strategies.
Milestone Localization can help your brand connect with Indian consumers.
Also read: Top 10 Translation Companies In India
Connect With Your Customers In Their Native Language
Milestone helps you seamlessly translate content & localize your website, products, and services for more reach, better conversions, and greater sales. Get in touch with us for a special discount.
FAQS ON Powerful Brands with Hindi Taglines
Why do brands use Hindi taglines in India?
Brands use Hindi taglines to connect with local audiences, increase brand recall, and build an emotional bond with Indian consumers. It helps them stand out in a competitive market and enhances cultural relevance.
How do Hindi taglines improve brand recognition?
A well-crafted Hindi tagline improves subconscious brand recall, increases brand awareness, and becomes an integral part of the brand’s identity, making it more memorable for consumers.
Which international brands have successfully used Hindi taglines?
Brands like Pepsi (“Youngistan ka Wow”), Mountain Dew (“Dar ke aage Jeet hai”), and Cadbury Dairy Milk (“Kuch Meetha Ho Jaye”) have successfully leveraged Hindi taglines to resonate with Indian consumers.
What role does localization play in brand marketing?
Localization ensures that a brand’s message aligns with the cultural and linguistic preferences of its target audience. This enhances customer engagement, trust, and brand loyalty.
Can Hindi taglines impact sales and customer engagement?
Yes, Hindi taglines create a sense of familiarity and emotional connection, making it easier for consumers to relate to the brand, leading to better engagement and higher sales.
How can Milestone Localization help brands with localization?
Milestone Localization provides professional translation and localization services to help brands adapt their content, websites, and marketing materials to reach a wider audience and boost conversions.
