The language industry is a crucial component of our global economy and plays a vital role in facilitating effective cross-cultural communication. Linguists are the backbone of the localization industry, breaking down language barriers and helping businesses and...
App Localization Strategy Report: Where and How to Expand for Global Success 2020-21 were landmark year for the mobile app market and its time to start building your App Localization Strategy. During the long months of lockdown, screen time increased as people were...
So, what is Hinglish? There are perhaps very few of us who haven’t come across Hindi text messages like “Bro chill kar” and “Arey! Yeh kya bakwaas he?!”, all typed out in English. From Maggi’s “Taste Bhi Health Bhi”, to Bollywood’s “Gully Boy”, there’s a new language...